Imagine a world where pink is the newest “power” color; where tears are appreciated, not hidden; where a woman who sits behind a truck is respected, not intimidated; and where it is “yes, ma’am” instead of “yes, sir.” That imaginative world was actually created on a napkin about two years ago by a woman who had experienced too much “blue” in her life and was determined to not only make a difference for herself, but for as many women as she could – as quickly as she could.